Venteon is currently looking for a Brand Manager to support a globally recognized industry leader in the firearm manufacturing space in Newington, NH
Summary: The Brand Manager reports to the Vice President of Marketing and is responsible for the development and execution of the marketing strategy for the rifle and suppressor or pistol product categories. The Brand Manager will collaborate with cross-functional teams, including product management, sales, and the internal creative team to ensure brand consistency across all marketing and communication channels. This role requires a strategic thinker with a strong understanding of the firearms industry and the ability to adapt to a fast-paced, ever-changing industry.
Requirements of the Brand Manager
Bachelor s degree. Preferably in Marketing or a related field.
Demonstrated strength in marketing competencies (Positioning, brand development, media, marketing innovation, and project leadership).
5 7+ years of prior marketing experience required, preferably with direct responsibility for brand messaging/positioning.
Skills:
Entrepreneurial mindset and comfort level with a fast-paced, highly iterative environment.
Collaborative, team player with strong communication and interpersonal skills.
Passionate, creative storyteller with a strong ability to guide creative development and bring marketing ideas to life through copywriting, script development, and creative feedback.
Ability to lead, influence, and inspire cross-functional partners and non-direct reports.
Embraces change and can drive action in the face of ambiguity.
Detail and action-oriented with a can-do attitude and how can we thinking.
Open to being challenged and believes constructive feedback drives better results and outcomes.
Comfort level presenting to, directly communicating with, and being challenged by senior leadership.
Responsibilities of the Brand Manager
The Brand Manager will work closely with the Product Managers to assist in developing marketing strategies for new product launches as well as current product sustaining campaigns.
Provide detailed insight for PM team about potential growth opportunities and strategies in the market.
Provide a marketing prospective to Product Management during product development process to establish a plan and strategy to go to market with.
Create sustaining marketing campaigns to drive growth and awareness to current product lines.
Help identify less non-conventional approaches to reaching customers through alternate channels.
Work with Project Managers to oversee timeline management to ensure that all key dates are met in the development of all launch materials and sales support materials for all existing and new products.
Collaborate with Sales Leadership to understand the retail product performance and recommend communications enhancements and/or collateral needs to meet organizational sales goals.
Conduct market research, including competitor analysis, to identify market trends, customer needs, and opportunities for brand growth.
Develop strategic programs for category to increase revenue and margin in current product lines.
Collaborate with Sales Leadership and Merchandising Team to develop and launch impactful in-store consumer experiences and drive product breakthroughs at the shelf.
Partner with Digital Marketing/Web Content team to ensure all product information is on brand and photography and video are aligned with the most current initiatives.
Lead weekly/bi-weekly/monthly Product Management review meetings and project overviews to identify changes in product development timelines and development plans for communications programs.
Develop strategic direction to grow into new market segments that are achievable within the category.
If you are a high performer and would like to work for an equally high performing company and you think the above opportunity is appropriate for you, we invite you to submit your resume in Microsoft Word format to ahoke@venteon.us.com. We treat all resumes with strict confidentiality. We will always contact you first before submitting your resume to our client(s) for review. If you do not receive correspondence, you are not a fit for this position.
At Venteon our talent acquisition team is proud to provide our clients with the most qualified Accounting & Finance, Engineering, IT and Administrative talent in the industry today.
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About Newington, NH
Discover your next career move in the vibrant community surrounding Newington, New Hampshire! Nestled in the heart of New England, this charming town offers a perfect blend of picturesque landscapes, historic sites, and a thriving job market. With proximity to stunning coastal views and the iconic Portsmouth Harbor Lighthouse, Newington provides a unique opportunity for both career advancement and quality of life. Whether exploring the renowned Strawberry Banke Museum, savoring fresh seafood at local eateries, or catching a show at The Music Hall in Portsmouth, there's no shortage of cultural experiences to enjoy. Start your job search today and unlock exciting possibilities in this dynamic region!
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